Branding

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This page describes the NeIC stance on branding of collaborations that NeIC takes part in, for example regarding graphical profiles and use of logos.

Objective and Scope

The objective of this policy is to enhance and protect NeIC’s reputation by establishing and promoting correct and consistent use of the NeIC brand. This policy applies across the organisation, including all contracted staff.

General branding considerations

The main considerations are credit where credit is due and fitting for purpose. Attribution to NeIC is due if NeIC has significantly supported the work. Attribution to NeIC’s partners or funders is generally recommended but should be tuned to the context. I.e., attribution to the national e-infrastructure providers may be appropriate in some situations, while credit to NordForsk and the Nordic Council of Ministers may be more relevant in other situations.

Attribution to NeIC

If NeIC has provided support for your project, work, publication, etc. it is appropriate to include an attribution statement. It is reasonable that the credit appears where any other comparable credit to organisations or authors appears and in a manner which is balanced to NeIC’s contribution. The NeIC attribution for a service could, for example, go on the front page or on the “about page” of the project.

Here are some examples of attribution statements:

This is a project of the Nordic e-Infrastructure Collaboration (NeIC).

<Projectname> is a project of the Nordic e-Infrastructure Collaboration (NeIC).

This project is (co-)funded by NeIC.

Financial support for this work/project/report was provided by the Nordic e-Infrastructure Collaboration (NeIC).

This work/report is/was part of the <projectname> project of the Nordic e-Infrastructure Collaboration (NeIC).

(Partially) funded by: The Nordic e-Infrastructure Collaboration (NeIC).

Logo use

NeIC’s logo may be used on material from projects and NeIC activities. The logo can be used as «symbol alone» or «symbol+acronym» form. NeIC’s logo may be used alone or together with other logos.

NeIC slide presentation templates

These are recommended for presentations from projects and activities given to external audiences. NeIC-on-a-slide is available and recommended for external presentations, in particular for new audiences here.

You can find NeIC presentation templates here: https://drive.google.com/drive/folders/0B9tCS2R8WVYFVFBmdWkzdHJNZlk